Dao-Yi Chow

Fashion designer for Public School. One of my inspirations to start GUPBEE when I read an article about him on THEME magazine 8 months ago.Heres a exerpt on him on Aprils GQ magazine.
Breaking the Rules in April GQ.
Another member of the BPMW family is getting some great recognition for his personal style. Public School designer Dao Yi Chow was shot for GQ’s April issue in a feature called "The Well Dressed Rebel ". the feature highlights some of the menswear industry’s most fashionable, influencers and offers GQ readers subversive, one of a kind style tips. Dao’s take on things was to mix high end with a bit of attitude. And he looks hotter than ever in a tux and jeans by Alexander McQueen. “If you look at my outfit, it’s formal from the waist up and nontraditional from the waist down,” he says. “It’s the perfect balance between luxe and edge. There’s still a fashion component to it, but the way you put it together, you’re not fashion. To pull it off, you have to pay attention: You have to keep the lines from the jacket to the jeans—and the jeans to the shoes—in proportion.”

Dao-Yi Chow and I worked together back when he was the creative director of Sean John and I did PR for the brand. He has always had amazing style and a very charismatic personality. His new line Public School looks great.


LAST WORDS " I absolutely think its bull shit, if something is great it does not need to be marketed, Traditional marketing is validating something in a context and i think the greatest product and brands validate them selves just by being themselves"- Dao-Yi Chow
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